MetLife
MetLife Insurance Asian American online engagement campaign. Winner of the 2011 American Advertising Federation’s Mosaic Award for Multiethnic Interactive Media Campaign.
Interactive Ad Game Banner: User can play a mini version of the dragon boat game. Once the play completed the game they're encouraged to post their score on Facebook or play the full online game.
Online Game on Facebook Page: The full version of the dragon boat game is hosted on Facebook with social media and score board features.